Academia is a world of its own. Linguistic controversies are fought among scholars with little interest from the outside world. There was outrage in response to early propositions that English used as a lingua franca (ELF) should be studied as a legitimate form of English in its own right, and not as perpetually deficient “learner language”. Yet, the ELF world outside kept communicating, and 15-or-so years since the pioneers of ELF research fought their early battles, academics are gradually recognising the uncontroversial and obvious linguistic reality around them.

While academia moves at the speed of, well, academia, I’ve always had more hope for business. English as a lingua franca of business (BELF) is nothing new, and as with academic ELF, there are English native speakers in the mix. How do they adjust to their ELF surroundings? People in business are motivated by money, which motivates efficiency, which motivates doing things…